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joi, 19 septembrie 2019 la ora 9:30 - vineri, 20 septembrie 2019 la ora 18:00


joi, 19 septembrie 2019 la ora 9:30
Se termină:
vineri, 20 septembrie 2019 la ora 18:00
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ClujHub Ferdinand 22-26 (3rd Floor in CENTRAL Commercial Center)
Cluj-Napoca, 400110 RO
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– Masterclass overview –

Innovation is like teenage sex: “everyone talks about it, nobody knows how to do it, everyone thinks everyone else is doing it & so claims to do it”.

With the adoption of the lean start-up principles in the corporate world, innovation has moved from “invention” and the almost exclusive domain of R&D into the C-suite space, as boards are attracted by its promise of accelerating product and new markets development.

Adopting innovation principles and frameworks is both offensive and defensive strategy, by helping companies build competitive advantage while future-proofing the business against disruptive technologies and start-ups.

Once we’ve passed the buzzwords, by the end of this Masterclass, you will be able to:

▪️Apply design-thinking principles to identify product and market opportunities and reframe existing business challenges
▪️Choose and apply a set of innovation principles and tools to develop new product and service ideas
▪️Design and set-up your own innovation unit or consult your clients in doing so
▪️Confidently start prototyping new ideas for your business
▪️Assess innovation ideas and prioritise the resources and investment in your business
▪️Identify growth opportunities for your business and adopt agile ways of working

Catalina Cernica
Catalina has an MBA from the Said Business School of Oxford University and has worked with 3 innovation “labs” in the last 10 years, in social services design and health tech.

She’s been managing creative companies, research companies and digital companies for 20 years. She is the Head of Innovation Lab for LEO London. LEO Pharma is one of the largest Nordic companies, with over €1 bn in annual revenue.

There are many ways to learn innovation, but you might want to learn innovation from somebody who actually knows how to do it.

The Bold. The Brave. The Great Explorers